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Google & Meta Remarketing — India

97% of Your Visitors
Leave Without Buying.
We Bring Them Back.

Most businesses spend all their budget getting new visitors — and let them leave forever. Remarketing fixes that. We re-engage your lost visitors with precisely timed, highly personalised ads that bring them back to convert — at a fraction of your new traffic cost.

Google Remarketing Facebook Retargeting Instagram Retargeting Display Ads Dynamic Product Ads

4.9/5 from 200+ clients · Google Premier Partner

Free Remarketing Audit — No Commitment
Get Your Free Remarketing Audit
We'll audit your current setup and show you exactly how much revenue you're leaving on the table.

100% confidential. Audit delivered within 24 hours.

97%
Visitors leave without converting
3-5×
Higher CTR vs cold display ads
70%
Lower cost per acquisition
↑43%
Avg. conversion rate lift
How Remarketing Works

The Leaking Bucket
Problem — Solved.

Every business has a leaking bucket — visitors coming in the top, but most leaking out before they convert. Remarketing plugs those leaks by following your best prospects across the internet and bringing them back at the right moment.

More likely to click your remarketing ad vs a cold ad
↓70%
Lower cost per lead vs new traffic campaigns
43%
Average lift in conversion rate from remarketing
2.4×
Higher ROAS from remarketing vs prospecting

100 visitors come to your website

They see your product, your service, or your offer. They're interested — but they're not ready to buy right now. They leave.

97 leave without converting

We track them with a pixel

The moment someone visits your site, our remarketing pixel tags them. We know which pages they visited, which products they viewed, and how close they got to buying.

Tracked across Google, Meta & display networks

We segment by intent & behaviour

Someone who viewed 3 product pages and added to cart is very different from someone who just read a blog post. We create separate audience segments with tailored messages for each.

10–20 audience segments per campaign

We serve them personalised ads

Your lost visitors start seeing your ads on Google Search, YouTube, Instagram, Facebook, and across 2 million+ websites — with messaging specifically tailored to their behaviour on your site.

3–5× higher CTR than cold ads

They come back and convert

With the right ad at the right time — perhaps with a limited-time offer, a free consultation prompt, or just a well-timed reminder — they return to your site and complete the purchase or enquiry.

43% avg. conversion rate improvement
Remarketing Platforms

Every Platform Your
Customers Use — Covered

We run remarketing campaigns across all major platforms — following your prospects wherever they go online and bringing them back at the right moment.

Google Search Remarketing

RLSA (Remarketing Lists for Search Ads) — bid higher when past visitors search relevant keywords on Google. Your ads appear at the top exactly when warm prospects are actively looking.

  • Bid adjustments for previous visitors
  • Custom messaging for warm audiences
  • Cart abandoners + page visitors segmented
  • Layered with keyword campaigns for max impact
Highest Intent

Facebook & Instagram Retargeting

The most powerful retargeting platform for ecommerce and B2C businesses. Facebook Custom Audiences let us retarget website visitors, video viewers, Instagram engagers, and customer lists with pinpoint accuracy.

  • Website Custom Audiences (WCA)
  • Dynamic Product Ads for ecommerce
  • Video view retargeting
  • Instagram profile visitor retargeting
Best for Ecommerce

Google Display Network

Reach your lost visitors on 2 million+ websites across the Google Display Network — with visually compelling banner ads that keep your brand top of mind as they browse news, blogs, and other sites.

  • 2M+ websites on the GDN
  • Responsive display ads — all sizes
  • Smart display campaigns
  • Frequency capping to avoid ad fatigue
Brand Awareness

YouTube Video Remarketing

Show video ads to people who visited your website while they watch YouTube. Video remarketing is especially powerful for considered purchases — it lets you tell your full story to warm audiences who already know you.

  • In-stream skippable & non-skippable ads
  • Bumper ads for brand recall
  • Remarketing to channel viewers
  • Custom intent audience layering
Video Power

WhatsApp Remarketing

Re-engage leads who enquired but didn't convert via automated WhatsApp sequences — follow-ups, offers, reminders, and testimonials delivered to their WhatsApp inbox with near-100% open rates.

  • Automated follow-up sequences
  • Abandoned enquiry re-engagement
  • Offer & promotion broadcasts
  • Near 100% open rate vs email
Highest Open Rate

Email Remarketing Automation

Automated email sequences for cart abandoners, browse abandoners, and inactive customers — triggered by specific actions on your website. Recover lost revenue 24/7 without manual effort.

  • Cart abandonment email series
  • Browse abandonment follow-ups
  • Win-back campaigns for lapsed customers
  • Post-purchase upsell sequences
Revenue Recovery
Audience Strategy

We Don't Remarket to
"All Website Visitors" — We're Smarter

Blasting a single ad to everyone who ever visited your site is wasteful. We segment your audience by behaviour and intent, then serve hyper-relevant messages to each group.

Cart Abandoners

People who added products to their cart but didn't checkout. The hottest audience you have — they've already decided they want your product. We serve them urgent, incentive-driven ads within 30 minutes of abandonment and across 7 days.

🔥 Highest conversion rate audience

Product / Service Page Viewers

People who viewed your key product or service pages but didn't enquire or buy. They're interested — they just need another nudge. We serve dynamic ads showing the exact product or service they viewed, with trust signals added.

⚡ Dynamic personalised ads

Lead Form Abandoners

People who started filling your contact or enquiry form but left without submitting. These are highly qualified prospects — they were one step from converting. We re-engage them with a softer ask or a different format.

📋 One step from converting

Time-Based Segments

Different messages for visitors 0–3 days old vs 7–30 days old vs 30–90 days old. Recent visitors get urgency-based ads. Older visitors get re-engagement offers. Oldest get win-back campaigns. The right message for every stage.

⏱️ Recency-based messaging

Customer Lookalike Audiences

We upload your customer list and use platform algorithms to find millions of new people who look just like your best customers — same demographics, interests, and online behaviour. The best way to scale beyond your website visitors.

🎯 Scale with precision

High-Value Customer Exclusions

We exclude people who've already bought or converted — so you're not wasting money advertising to existing customers. We also exclude low-intent visitors (under 10 seconds on site) who are unlikely to ever convert.

💰 No wasted ad spend
Ad Formats We Use

Every Format, Every
Screen, Every Moment

We create and manage remarketing ads in every format — from banner ads to video to dynamic product carousels.

Display Banner Ads

Responsive display ads in all sizes — leaderboard, rectangle, skyscraper — across 2M+ GDN websites. Auto-optimised by Google's AI.

Social Feed Ads

Native ads in Facebook and Instagram feeds — single image, carousel, collection, and story formats for maximum social engagement.

YouTube Video Ads

6-second bumpers, 15-second non-skippables, and long-form skippable in-stream ads for warm audiences on YouTube.

Dynamic Product Ads

Auto-generated ads showing the exact products each visitor viewed — personalised at scale across Facebook, Instagram, and Google Shopping.

Our Process

How We Set Up and Manage
Your Remarketing Campaigns

A structured, proven process to build remarketing infrastructure that works from day one and improves every month.

1

Audit & Pixel Setup

We audit your existing tracking setup — Google Tag Manager, Meta Pixel, GA4, and any other pixels. We fix broken tracking, install missing tags, and configure custom events for every key action (page views, add to cart, form submits, phone clicks, checkout steps). Without perfect tracking, remarketing is guesswork.

Week 1
Deliverable
✓ Full pixel audit
✓ All events firing
2

Audience Architecture

We map out your complete audience architecture — 10–20 distinct audience segments built from your website traffic, customer lists, video viewers, and social media engagers. Each segment is defined by specific behaviour criteria (pages visited, time on site, events triggered, recency, value). This becomes the foundation of all campaigns.

Week 1
Deliverable
✓ Audience map
✓ Segments built
3

Creative Development

We create ad creatives for every platform and every audience segment — display banners (all sizes), social image and video ads, and dynamic ad templates. Each creative is tailored to the specific audience's behaviour. A cart abandoner sees urgency messaging. A product page viewer sees the specific product they viewed. Each creative set is A/B tested from launch.

Week 2
Deliverable
✓ All creatives
✓ A/B variants
4

Campaign Build & Launch

We build the full campaign structure across all agreed platforms — Google Display, RLSA, YouTube, Facebook, Instagram, and WhatsApp automation sequences. Bidding strategies, frequency caps, placement exclusions, and conversion tracking are all configured before launch. We test everything on staging before going live.

Week 2
Deliverable
✓ Campaigns live
✓ Tracking verified
5

Optimisation & Scaling

Weekly optimisation cycle — reviewing performance by audience segment, creative, platform, and placement. We scale what's converting, pause what isn't, refresh creatives before fatigue sets in, and continuously test new audience combinations. Monthly reports cover every metric with plain-English commentary and next month's plan.

Ongoing
Deliverable
✓ Weekly optimise
✓ Monthly report
Remarketing Packages

Transparent Remarketing
Management Pricing

Monthly management fee only. Ad spend is paid directly to Google/Meta — we never mark up your ad budget.

Starter
₹12,000/mo
+ Ad spend (min. ₹15,000/mo recommended)
For small businesses starting with remarketing on 1–2 platforms

Pixel setup & event tracking
Up to 2 platforms (Google + Meta)
5 audience segments
Ad creative design included
Monthly performance report
Dedicated account manager
Dynamic product ads
WhatsApp remarketing
Enterprise
Custom
Tailored to your traffic volume and platforms
For high-traffic ecommerce and enterprise businesses needing advanced remarketing

Everything in Growth
20+ audience segments
Advanced dynamic creative optimisation
Email automation sequences
Customer lifetime value (LTV) bidding
LinkedIn & programmatic display
Dedicated senior strategist
Weekly strategy calls
Remarketing Results

Real Results From
Our Remarketing Campaigns

See Full Portfolio →
Cart Abandonment · Ecommerce
₹18L
Monthly revenue recovered from abandoned carts
Dynamic product ads + WhatsApp sequences for a fashion D2C brand. 3-step cart abandonment flow recovering ₹18L/month that was previously lost forever — at 6.2× ROAS.
Fashion D2C · Shopify
RLSA · Real Estate
↓72%
Cost per qualified lead vs cold campaigns
RLSA remarketing for a Mumbai property developer — past website visitors who searched property keywords again were shown priority ads. CPL dropped from ₹3,200 to ₹900.
Real Estate · Mumbai
YouTube Remarketing · Education
4.8×
Higher admission conversion vs cold traffic
YouTube in-stream remarketing for a coaching institute — showing 90-second testimonial videos to website visitors on YouTube. Warm audiences converted 4.8× more than cold YouTube ads.
Education · Coaching
WhatsApp Remarketing · Healthcare
68%
Enquiry-to-appointment conversion rate
Automated WhatsApp follow-up sequence for a hospital — 3-message series sent to people who enquired but didn't book. Achieved 68% conversion rate on warm enquiries vs 12% before.
Healthcare · Hospital
Display Remarketing · Finance
2.4× ROAS
Return on remarketing spend vs prospecting
GDN + Facebook remarketing for an NBFC's personal loan product — previous website visitors served display and social retargeting ads. Remarketing ROAS was 2.4× higher than prospecting campaigns.
Finance · NBFC
Lookalike Audiences · Beauty
3.8×
Lower CPL vs interest-based targeting
Built lookalike audiences from a skincare brand's top 1,000 customers — Meta Lookalike 1% audiences showed 3.8× lower cost per purchase vs broad interest targeting on the same budget.
Beauty D2C · Skincare
Why Choose Us

Why Businesses Choose AdverGenie
for Remarketing

Tracking Experts First

Remarketing is only as good as your tracking. We obsess over pixel setup, custom events, and data accuracy before touching a single campaign. Most agencies skip this step — we never do.

Advanced Audience Architecture

We build 10–20 precise audience segments rather than one lazy "all visitors" audience. Each segment gets a unique message matched to their exact behaviour. This is what drives 3–5× better results vs basic remarketing.

In-House Creative Team

Ad creative is included in every package. Our in-house designers build all display banners, social ad creatives, and dynamic ad templates — matched to your brand identity and refreshed regularly to prevent ad fatigue.

Google Premier Partner

Top 3% of Google Ads agencies in India — meaning our team has demonstrated consistent excellence in Google campaign management and client results, verified directly by Google.

Cross-Platform Attribution

We track every touchpoint across every platform — so you know exactly which remarketing channels are contributing to conversions, not just which got last click. Data-driven budget allocation across platforms.

No Lock-In Contracts

Month-to-month only. We earn your business every month through results. Our 93% client retention rate demonstrates that clients stay because they're happy — not because a contract forces them to.

Client Reviews

What Our Remarketing
Clients Say

"We had tried remarketing before with another agency — just basic display ads to all visitors, same generic creative. AdverGenie completely rebuilt it from scratch. 15 audience segments, custom creatives for each, dynamic product ads. Cart recovery alone generates ₹18L a month now."

AP
Ananya Patel
Founder · GlowSkin Cosmetics, Mumbai
₹18L/month cart recovery

"Our property enquiries from remarketing are 72% cheaper than cold Google Ads. The RLSA setup they built means we're only paying extra when warm visitors search again — and when they do, we're always at the top. The ROI has been remarkable."

NM
Nikhil Mehta
CEO · PropFind Realty, Mumbai
↓72% cost per lead

"The WhatsApp remarketing sequence they built for us changed everything. People who enquired and went quiet were being re-engaged automatically with the right message at the right time. Our enquiry-to-appointment conversion went from 12% to 68%. That's a 5× improvement from one channel."

DK
Dr. Deepa Krishnan
Director · WellnessPro Clinics
12% → 68% conversion rate
FAQs

Remarketing Questions
Answered

How many website visitors do I need before remarketing makes sense?
You need enough visitors to build audience lists of at least 100–1,000 people (depending on the platform) before remarketing ads can start showing. As a general rule, if you have at least 1,000 monthly website visitors, remarketing is viable. Under that, we recommend focusing on growing your traffic first via Google Ads or SEO. That said, WhatsApp remarketing works with even smaller lead volumes — it's based on enquiry volume, not website traffic.
What's the difference between remarketing and retargeting?
The terms are used interchangeably. "Remarketing" is technically the Google term for showing ads to past website visitors, while "retargeting" is more commonly used by Meta (Facebook/Instagram). In practice, they refer to the same concept — showing ads to people who have previously interacted with your brand in some way.
Does remarketing feel "creepy" to my potential customers?
Done poorly, yes — following someone with the exact same ad for 90 days straight is annoying and damaging to your brand. Done well, remarketing feels helpful and relevant. We manage frequency caps strictly (usually 3–7 impressions per user per week), refresh creatives regularly, use appropriate exclusions, and tailor the message to the audience's specific behaviour. Good remarketing feels like a timely reminder, not a stalker.
Does the iOS 14+ update affect remarketing?
Yes — Apple's iOS 14+ changes reduced Meta's ability to track users across websites, which did impact Facebook and Instagram retargeting audiences, particularly for smaller businesses. We address this through server-side tracking (Conversions API), Google-enhanced conversions, first-party data strategies, and a greater emphasis on Google remarketing which is less affected by iOS changes. We have established processes to maximise remarketing effectiveness in the post-iOS 14 landscape.
How long does it take to see results from remarketing?
Initial results typically appear within 2–4 weeks — as pixel data accumulates, audiences build, and campaigns start learning. Full performance is usually achieved at 6–8 weeks as the platform algorithms optimise toward your conversion goals and we've had enough data to make meaningful optimisations. Unlike prospecting campaigns, remarketing results tend to improve steadily over time as audience lists grow and we optimise creative and bidding.
Is the ad spend included in your management fee?
No — the management fee covers our work (strategy, setup, creative, optimisation, reporting). Ad spend is paid directly by you to Google and Meta — we never handle client funds or mark up your ad budget. This ensures complete transparency and keeps your billing simple. We recommend minimum ad spends of ₹15,000/month for Starter and ₹40,000/month for Growth to generate enough data for effective optimisation.
Stop Losing Visitors Forever

97% of Your Visitors
Are Leaving. Let's Fix That.

Get a free remarketing audit — we'll analyse your current setup, show you exactly which audiences you're missing and how much revenue you're leaving on the table, and propose a strategy to fix it.

Free remarketing audit of your current setup
Revenue recovery estimate based on your traffic
Multi-platform strategy tailored to your business
No lock-in contracts — month to month
Google Premier Partner — certified remarketing experts
Get Your Free Remarketing Audit
Tell us about your website and we'll send a custom audit within 24 hours.

100% confidential. Audit delivered within 24 hours.

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Complete the Picture
With These Services

Remarketing works best as part of a complete digital marketing strategy.

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