We manage high-performance paid advertising across Google Ads, Meta Ads, LinkedIn, Pinterest and Bing — delivering qualified leads at the lowest possible cost per click.
4.9/5 from 200+ clients · Google Reviews
PPC (Pay-Per-Click) is paid advertising where you only pay when someone actually clicks your ad. It's the fastest way to put your business in front of people who are actively searching for what you sell — right now.
Think of it this way — when someone searches "PPC agency in Mumbai" on Google, paid ads appear at the very top of the page, above all organic results. The top 3 ads get 46% of all clicks. PPC gets you there instantly — not in 6 months like SEO.
The problem? Most businesses waste 30–60% of their ad budget on the wrong keywords, wrong audiences, and poorly structured campaigns. That's where we come in.
We manage paid advertising across every major platform — choosing the right mix based on where your customers actually spend their time.
Google Ads is the world's #1 paid advertising platform. When someone searches for your product or service on Google, your ad appears at the top — and you only pay when they click. With over 8.5 billion searches per day, Google gives you access to buyers at the exact moment they're ready to purchase.
LinkedIn is the world's largest professional network with 900M+ members. It's the #1 platform for B2B lead generation — you can target by job title, company size, industry, seniority, and skills. If you sell to businesses, professionals, or decision-makers, LinkedIn Ads delivers the highest-quality B2B leads of any platform.
Pinterest is a visual discovery platform with 450M+ monthly active users — 85% of whom use it to plan purchases. Pinterest users arrive with buying intent: they're searching for ideas, inspiration, and products to buy. For lifestyle, home décor, fashion, food, and beauty brands, Pinterest delivers exceptional purchase-intent traffic at very low CPCs.
Microsoft Advertising (formerly Bing Ads) reaches 900M+ unique searchers across Bing, Yahoo, MSN, and the Microsoft Audience Network. Most businesses ignore Bing — which means less competition, lower CPCs, and often a higher-quality audience. Bing users tend to be older, more affluent, and have higher purchase intent.
Every platform has strengths. We help you invest your budget in the right mix for your specific business, audience and goals.
| Feature / Platform | Google Ads | Meta Ads | LinkedIn Ads | Pinterest Ads | Bing Ads |
|---|---|---|---|---|---|
| Best for | All types | D2C, B2C | B2B | Lifestyle brands | B2B, Finance |
| Avg. Cost Per Click | ₹30–150 | ₹5–50 | ₹150–600 | ₹8–40 | ₹20–100 |
| Audience Size | 🌍 Massive | 🌍 Massive | Medium | Medium | Large |
| Intent Level | Very High ✓ | Medium | High (B2B) | High (purchase) | High |
| B2B Targeting | Limited | Limited | Via LinkedIn | ||
| E-commerce Ads | |||||
| Video Ads | Limited | ||||
| Remarketing | |||||
| Avg. ROAS (our clients) | 5.2× | 4.1× | 3.2× | 2.8× | 2.4× |
A transparent, structured process so you know exactly what we're doing at every stage — and why.
We start with a thorough audit of your existing campaigns (if any), competitors, target audience, and market. We identify exactly where budget is being wasted, which keywords are underperforming, and what your competitors are doing that you're not. From this, we build your custom PPC strategy.
Week 1We research hundreds of keywords to find the ones with the highest buying intent at the lowest competition. For social platforms, we build detailed audience segments based on demographics, interests, and behaviours. We also create negative keyword lists to eliminate irrelevant clicks from the start.
Week 1–2We build a clean, logical campaign structure with separate ad groups for each theme. We write multiple ad variations with compelling headlines, descriptions, and calls-to-action — tested against each other to find what converts best. Every ad is written to speak directly to your customer's problem and desire.
Week 2An ad is only as good as the page it sends people to. We review your landing pages and make conversion rate optimisation (CRO) recommendations — ensuring your page has a clear headline, strong social proof, and a compelling CTA. If needed, we build dedicated landing pages for each campaign.
Week 2Before launch, we configure conversion tracking — Google Tag Manager, Google Ads conversion tags, Meta Pixel, LinkedIn Insight Tag — so every lead, sale, and form submission is tracked. Then we launch the campaigns with controlled bidding and monitor performance closely in the first 48 hours.
Week 3The real work starts after launch. We continuously optimise bids, add negative keywords, pause underperforming ads, test new ad creatives, and adjust audience targeting based on real data. We A/B test every element — from headlines to images to landing pages — to continuously improve your ROAS.
OngoingEvery month you receive a clear, plain-English performance report showing: spend, leads generated, cost per lead, ROAS, conversion rate, and what we're doing next month. We also schedule a monthly strategy call to review results together and plan the next phase of growth.
MonthlyOur management fee is separate from your ad spend. You control your budget — we maximise every rupee of it.
Month-to-month only — no lock-in contracts. Not sure which plan? Let's talk →
Real numbers from real campaigns — across platforms and industries.
We're not just button-pushers. We're strategic growth partners obsessed with your ROI.
We hold the highest tier of Google Partner certification — meaning our team passes rigorous exams and manages significant ad spend with consistently high performance scores.
We audit your campaigns before touching a single rupee. We eliminate wasted spend on irrelevant keywords, wrong placements & underperforming ads — saving you money from day one.
You own your ad accounts. You see every rupee spent and every result achieved. No black boxes, no locked dashboards. Your campaigns belong to you — not us.
We never set-and-forget. Every ad, audience, and landing page is continuously tested and refined. This compounds over time — campaigns that improve every single month.
Every bid adjustment, keyword change, and audience refinement is based on real campaign data — not gut feelings. We let the numbers guide every decision we make.
We work on monthly agreements only. You're never trapped. If you're not seeing results, you're free to leave — though in 6 years, our retention rate is 93%, so that rarely happens.
"We were burning ₹3L/month on Google Ads with virtually no results. AdverGenie audited our account, found we were targeting completely the wrong keywords, and within 45 days our ROAS went from 0.9× to 4.8×. Extraordinary work."
"Our Meta Ads were generating leads but none were converting. The team re-built our audiences, rewrote all our ad copy, and fixed our landing page. Our CPL dropped 60% and our lead-to-sale rate doubled. Absolutely the best agency we've worked with."
"LinkedIn Ads were generating zero ROI for us before AdverGenie. They rebuilt our targeting, switched to InMail for C-suite outreach, and we now get 40+ enterprise demo requests per month. The pipeline impact has been transformational."
Everything you want to know about PPC — explained clearly with no jargon.
Get a free PPC audit — we'll analyse your current campaigns (or build you a strategy from scratch) and show you exactly how to generate more leads for less money.
PPC delivers instant results. These services amplify and sustain that growth.