Overview
This client is a penetration testing company covering web and mobile applications, APIs, networks and cloud security for organisations around the world. Buyers are security leads and compliance teams who need to trust a provider before they make contact.
Our goals:
- Rank each testing service on its own search intent.
- Build authority with security and technology audiences through quality content and links.
The Challenges
High-trust, high-value buyers
Security purchases are slow and need strong proof of expertise.
Many closely related services
Each testing type needed its own page without pages competing with each other.
Authority is hard to earn
Competitors already had strong backlinks and content in the security space.
Key Strategies and Actions Taken
SEO
Keyword mapping, on-page optimisation, schema and technical fixes for every testing service page.
Guest Posting
Expert articles on relevant security and technology websites to earn quality backlinks.
Content
Clear, expert-led service content and FAQs that answer what security buyers ask.
Reporting
Tracking of rankings, organic traffic and enquiries to guide the next steps.
Results
Everything below is live and running for this client. Want to know what the numbers look like for your own business? We will share the metrics we track and the growth we would target in a free strategy call.
- SEO
- Guest Posting
- Content
- Reporting
