Overview
This client provides interior design and home décor services with full setup, virtual consultations and event planning. Customers choose a designer on how the work looks and on local trust, so strong visibility in local searches and paid results matters.
Our goals:
- Appear in local searches for interior design and décor services.
- Generate consultation and quote requests through organic and paid search.
The Challenges
A visual, seasonal business
Customers decide from photos and book well ahead, so timing and imagery drive results.
Strong local competition
Many decorators target the same local searches.
Leads from search and ads
Organic and paid campaigns had to work together without wasting budget.
Key Strategies and Actions Taken
SEO
Location-based pages, on-page optimisation, Google Business Profile and local citations.
PPC
Google Ads search campaigns for décor and design services with conversion tracking for quote requests.
Landing pages
Clear service and package sections with a simple quote form.
Reporting
Monthly view of rankings, clicks, calls and form leads.
Results
Everything below is live and running for this client. Want to know what the numbers look like for your own business? We will share the metrics we track and the growth we would target in a free strategy call.
- SEO
- PPC
- Landing pages
- Reporting
