Overview
This client manufactures cotton, canvas and linen bags, from tote and shopping bags to grocery and drawstring bags, and exports them to buyers in many countries. Its customers are importers, wholesalers, retailers, private-label brands and corporate buyers who search for a reliable supplier before they send an enquiry.
Our goals:
- Rank for bulk, wholesale and custom bag searches used by overseas buyers.
- Increase quality enquiries for custom and private-label orders from organic search.
The Challenges
Buyers search by product type
Each bag type has its own demand, so every product group needed a page that answers what the buyer is looking for.
Crowded supplier and marketplace results
Trade directories and marketplaces often outrank manufacturers for the same terms.
Trust matters for bulk orders
Importers want proof of manufacturing capability, certification and customisation options before they get in touch.
Key Strategies and Actions Taken
Keyword research
Wholesale, bulk, custom and private-label bag searches mapped to the right product and category pages.
On-page SEO
Optimised titles, headings, product descriptions and internal links across every bag category.
Technical SEO
Speed, crawl and indexing fixes so the product catalogue is found and loads quickly worldwide.
Content
Buyer-focused pages and articles on materials, customisation and sustainable packaging that build trust.
Results
Everything below is live and running for this client. Want to know what the numbers look like for your own business? We will share the metrics we track and the growth we would target in a free strategy call.
- Keyword research
- On-page SEO
- Technical SEO
- Content
