Overview
This client is a Thai restaurant in Mumbai with dine-in seating and online ordering. Diners choose where to eat by what they see, so food photography, reels and a steady posting rhythm on social media help turn followers into walk-in guests and online orders.
Our goals:
- Build a stronger, more active local following on social media.
- Drive more dine-in visits and online orders through social profiles.
The Challenges
A visual, fast-moving category
Food audiences scroll quickly, so every post has to look appetising and clear.
Many restaurants nearby
Local diners have plenty of choice, so the brand had to stand out.
Followers are not the goal
Success depends on visits and orders, not just likes.
Key Strategies and Actions Taken
Profile optimisation
Clear bios, links, highlights and consistent branding across social profiles.
Content calendar
Planned posts and reels around signature dishes, offers and festive moments.
Creative direction
Branded graphics and food visuals that look consistent and appetising.
Community and reporting
Replies to comments and messages, plus tracking of reach, engagement and profile actions.
Results
Everything below is live and running for this client. Want to know what the numbers look like for your own business? We will share the metrics we track and the growth we would target in a free strategy call.
- Profile optimisation
- Content calendar
- Creative direction
- Community and reporting
