Overview
This client offers ABA therapy software for session data collection and reporting, along with behavioral health consulting services. Its buyers are BCBAs, schools and early-intervention providers who research carefully before they ask for a demo, so trust and relevant visibility matter more than raw traffic.
Our goals:
- Rank for ABA data collection and ABA software searches used by BCBAs and practice owners.
- Build authority and brand awareness among behavioral health professionals through social media and trusted guest posts.
The Challenges
A niche, trust-driven audience
Clinicians compare several tools and want proof of credibility before they reach out.
Established competing platforms
Larger ABA software brands already held the high-intent keywords.
Software and services in one site
Both product and behavioral health service visitors needed a clear path to the right page.
Key Strategies and Actions Taken
SEO
Keyword research, on-page optimisation, technical fixes and internal linking for software and service pages.
Guest Posting
Relevant articles on ABA, education and healthcare blogs to build authority and quality backlinks.
Social Media
Regular, professional posts that share ABA insights, product updates and company news.
Content planning
Topic ideas built around the questions BCBAs and ABA providers actually search for.
Results
Everything below is live and running for this client. Want to know what the numbers look like for your own business? We will share the metrics we track and the growth we would target in a free strategy call.
- SEO
- Guest Posting
- Social Media
- Content planning
