Overview
This client sells electrical products, plumbing supplies and lighting through its online store. Buyers search for specific products and brands, so category pages, product pages and paid search all have to be easy to find and easy to buy from.
Our goals:
- Rank category and product pages for the electrical products people search for.
- Bring ready-to-buy visitors through paid search campaigns.
The Challenges
A large catalogue of technical products
Switches, cables and lighting need clear categories, specs and descriptions.
Price-driven competition
Other sellers and marketplaces compete for the same product searches.
Search in more than one language
Customers search in both Arabic and English.
Key Strategies and Actions Taken
Ecommerce SEO
Category and product page optimisation, product schema and internal linking.
PPC
Google Ads campaigns on product and brand searches with conversion tracking.
Technical SEO
Speed, indexing and site-structure fixes for a large catalogue.
Reporting
Tracking of organic traffic, ad performance and orders.
Results
Everything below is live and running for this client. Want to know what the numbers look like for your own business? We will share the metrics we track and the growth we would target in a free strategy call.
- Ecommerce SEO
- PPC
- Technical SEO
- Reporting
