Overview
This institute offers TESOL certification and English teacher training for people who want to teach English online or abroad. Its learners come from many countries and compare several providers before they enrol, so ranking for course and certification searches is important.
Our goals:
- Rank for TESOL certification and teacher training searches.
- Increase course enquiries from organic search.
The Challenges
Many similar course providers
TESOL and TEFL searches are crowded with providers and aggregator sites.
Learners compare before enrolling
Visitors look at price, hours and accreditation, so course pages had to answer those questions quickly.
Visitors from many countries
Learners in different regions use different search terms.
Key Strategies and Actions Taken
Keyword research
Mapping TESOL, TEFL and teach-English-abroad searches to the right course pages.
On-page SEO
Optimised titles, headings, content and internal links for each certification course.
Technical SEO
Crawl, speed and indexing fixes so course pages are found and load fast.
Content and authority building
Helpful guides and quality links that build trust with learners and search engines.
Results
Everything below is live and running for this client. Want to know what the numbers look like for your own business? We will share the metrics we track and the growth we would target in a free strategy call.
- Keyword research
- On-page SEO
- Technical SEO
- Content and authority building
