Overview
This client is a talent agency representing models, photographers, videographers, DJs, actors and beauty professionals for commercial and fashion work. It has two audiences to reach: brands and event teams that need talent, and creatives who want to be represented.
Our goals:
- Rank for talent booking and modelling agency searches in its region.
- Increase booking enquiries and new talent applications from organic search.
The Challenges
Two audiences, one website
Clients booking talent and creatives seeking representation search with very different intent.
A niche, visual industry
Strong imagery matters, but search engines need clear text and structure to understand each page.
Local and national competition
Larger agencies compete for the same booking and modelling searches.
Key Strategies and Actions Taken
Keyword research
Booking, modelling and talent-representation searches mapped to the right service pages.
On-page SEO
Optimised titles, headings, copy and image details for every service page.
Local SEO
Google Business Profile optimisation and local citations for regional searches.
Technical SEO
Speed, mobile and indexing fixes, including image optimisation for a photo-heavy site.
Results
Everything below is live and running for this client. Want to know what the numbers look like for your own business? We will share the metrics we track and the growth we would target in a free strategy call.
- Keyword research
- On-page SEO
- Local SEO
- Technical SEO
