Overview
This client designs, manufactures and installs pre-engineered buildings, prefabricated structures, PUF insulated panels, cold storage, clean rooms and light gauge steel framed structures. Its buyers are industrial, commercial and institutional decision makers who compare suppliers carefully before requesting a quote.
Our goals:
- Rank each product and solution on its own search intent.
- Replace thin pages with clear, expert-led content that helps buyers decide and enquire.
The Challenges
Technical products, long buying cycles
Buyers need detailed, trustworthy information before they contact a supplier.
A wide product range
Pre-engineered buildings, panels, cold storage and containers each needed a focused page.
Content that is both clear and search-friendly
Technical details had to be readable for buyers and well structured for search engines.
Key Strategies and Actions Taken
SEO
Keyword mapping, on-page optimisation, schema and technical fixes for every product and solution page.
Website content writing
Fresh, expert-led copy for product, solution and project pages with clear calls to action.
Content planning
Topic ideas built around the questions industrial buyers actually search for.
Reporting
Tracking of rankings, organic traffic and quote requests to guide the next steps.
Results
Everything below is live and running for this client. Want to know what the numbers look like for your own business? We will share the metrics we track and the growth we would target in a free strategy call.
- SEO
- Website content writing
- Content planning
- Reporting
