Overview
This client runs a job portal that combines CV distribution to employers, CV and cover letter writing, LinkedIn profile help and job hunt coaching. It serves job seekers in the UAE, the wider GCC, the UK, the USA and Canada, and also lets employers register and post vacancies.
Our goals:
- Rank for CV distribution, job search and career service searches in each target country.
- Grow job seeker and employer registrations from organic search.
The Challenges
Two audiences on one site
Job seekers and employers search differently and needed clear paths to the right pages.
Many countries and many job categories
Every market and job category has its own search demand and competition.
Large job portals dominate results
Established job boards already hold the broad job search terms.
Key Strategies and Actions Taken
Keyword research
Country-specific searches for CV distribution, job hunting and career services mapped to dedicated pages.
On-page SEO
Optimised service and job category pages with clear headings, content and internal linking.
Technical SEO
Crawl, speed and indexing improvements for a site with many pages.
Content and authority
Job-search guides and quality links that build trust with job seekers and employers.
Results
Everything below is live and running for this client. Want to know what the numbers look like for your own business? We will share the metrics we track and the growth we would target in a free strategy call.
- Keyword research
- On-page SEO
- Technical SEO
- Content and authority
